The Way To Attain Higher Conversions With Google Adwords

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by: shikoba rjenkins
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Word Count: 607
Date: Fri, 4 Mar 2011 Time: 8:06 PM
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If you know how to write great classified ads, then you can write terrific ad copy for any PPC campaign, and yes that means Google Adwords, too. There are several things involved, here, but the main thing is understanding how to write short ad copy. Given below are a few AdWords copy writing tips that you can use right away to see results.

Be clear and concise at all times with any ad copy you write. If you have never written a PPC ad or classified ad, then the news is that they do not give you much room for error; in fact, there's no room for any error or wandering around. First, a space is a character; but then it's like 25 characters in the headline/title and 35 for the body - not much room! So make sure you cut down on all the unnecessary words and include only those points that make your advertisement more valuable. You won't get more than a few seconds to grab the attention of the searcher. Don't get too upset about it because we all do the same thing when we see ads? Right? Even you... You can test with using your pricing in the ad copy, and so you know that if anyone clicks through, then price should not be an issue. The thing to remember is that if someone is immediately turned-off by your price, then they usually will not click on your ad. If he doesn't really have the budget, then there's absolutely no use for him to click on your ad as it wouldn't deliver any value to you. Distinction - that is what you seek when it comes to comparison to all the others in your market. One mark of the online marketer is laziness, and there are those who feel that it's worth it to copy ads used by other PPC marketers. You'll have a tough time convincing people you are distinctive when you copy ads from other marketers. Just never copy them directly; you can take elements or conceptual ideas and that is fine. You will most likely find that your click through rate will decline and that will hurt your quality score. One thing you will notice though are ads that look like they were copied, but actually there are only a few small differences. Consider that the reader may become confused if they see what looks like multiple ads. This is why the searchers go for those ads that tend to stand out from the rest and are unique.

When you're testing your ad's copy, make sure you first test the headline.

If you're not familiar with split testing, go find out about it, and then test your two best headlines. How well you convert is what really matters in the end. Another highly important area to test is your offer, as well. If you include an offer in the ad, which not all advertisers do, then that is what you will be testing. Last but not the least; with AdWords the way to make your copy effective is by running multiple split tests of your ads. You will need to be patient when you split test, and we suggest close to one thousand impressions to make a clear determination of winner/loser.

If you're not sure if these ad copywritng tips will help you, we understand; so then the thing to do is test them in your campaigns, today. But all of this only scratches the surface, and there is much more to learn which is what we'll always encourage you to do.

About the Author

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