Tips for Increasing Conversion Rates on Solo Ads

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by: zacbeefburger
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Word Count: 500
Date: Mon, 31 Jan 2011 Time: 7:29 AM
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Traffic is the life and blood of any website or blog, without which it can get difficult to find any success. There are a huge number of ways to bring in visitors to your site, some of them paid and some free. Some of those traffic generation methods work well, but some don't. Yet some methods are proven to really be effective in driving plenty of traffic, such as with solo ads placed in ezines.

There's an ezine out there for any possible niche you're thinking of targeting to place an ad in. The best part about ezine advertising is that you are in complete control, and you decide where to put your ad and for how long. You can use that control to test different ads effectively.

Your primary objective is to make the audience excited about what you have to offer. If your audience isn't feeling excitement for what you have to offer it is likely that you won't have the success you were hoping for. You must believe in the products you're promoting. You need to make your excitement for the product cross over to the subscribers. Pour out your own emotions into writing the ad and it will be so much easier. Your audience will be convinced by this more than many other methods could hope to achieve. Good copywriting is important; if you aren't good at this task, consider outsourcing the work.

Be sure you stay in contact with the ezine publisher before you send your ad to make sure everything is sorted out properly. If you intend to personalize your ad, such as putting code that will enter each subscriber's name into the subject line, the publisher will need to know about it. This type of personalization can increase your ad's response rates, so it's important. Don't skip this step, as personalizing your emails this way has become quite easy. You need to clear these things with the ezine publisher before you publish your ad.

There's no use to send out a solo ad if it gets caught in the spam filters, which is why you should always check your ad against the spam filters to make sure it's safe to send. Don't use any spam trigger words in your ad such as "free", "wealth", "get rich quick", etc. Your ad copy needs to be carefully worded so it doesn't trigger a spam filter and get your ad blocked.

After working hard on creating the ad and investing in it, the last thing you would want is to have to end up in the junk folder of your recipients. When you follow these excellent tips, you can enjoy even greater results from your solo ads. Ezine advertising is not rocket science; you can literally have your solo ad up and running by tomorrow, and start seeing results. The most critical part of the process is finding the best fit when it comes to ezines.

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